Is Google Analytics accurate? Why GA4 data isn’t always reliable (and what marketers should do) Here’s a question marketers always ask: Is Google Analytics accurate? Not entirely. The gap between what Google Analytics 4 (GA4) shows you and what’s actually happening on your site is bigger than most marketers expect. GA4 has become one of…
The lesson every engineer learns early Midway through the DevOps phase of my career, I worked at the CME Group, where the exchange operates one of the most critical financial infrastructures on the planet. The CME processes roughly a quadrillion dollars’ worth of contracts annually and, at the time, ran across five datacenters with more…
Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and operational reality. There’s a pattern playing out across B2B companies that’s becoming harder to ignore. A bold new brand positioning is launched, with a compelling…
Marketing complexity is increasing, not decreasing Demand is rising for operational and technical roles Agency models are evolving toward leaner, smarter structures AI is redistributing opportunity globally As generative AI accelerates content production across global marketing organisations, a new reality is emerging: the industry isn’t facing a shortage of ideas, it’s facing a shortage of…
AI security budgets are rising fast. In many organizations, they are rising faster than the systems they are meant to protect. That imbalance is easy to miss. Investment in artificial intelligence continues to accelerate, with global private funding reaching $33.9 billion in 2025 alone. At the same time, security leaders are being asked to account…
Last week, Nvidia’s public reveal of DLSS 5—and its “generative AI” enhanced glow-ups of gaming scenes—drew widespread condemnation from the gaming community. In a podcast published Monday, though, Nvidia CEO Jensen Huang tried to differentiate the technology’s optional, artist-guided graphical enhancements from the “AI slop” that Huang says he’s not a fan of. As part…
Like many people, director Valerie Veatch was intrigued when OpenAI first released its Sora text-to-video generative AI model to the public in 2024. Though she didn’t fully understand the technology, she was curious about what it could do, and she saw that other artists were building online communities to share their new AI creations. The…
GitGuardian report warns AI-driven coding leaks secrets at record pace 2025 saw 29M exposed credentials on GitHub, +34% YoY jump AI-assisted commits double baseline leak rates, with MCP configs fueling exposures Vibe-coding may seem great for quickly shipping products, but inexperienced developers are leaving gaping cybersecurity holes that are causing breaches and exposures left and…
Credit: ZME Science/AI-generated NanoBanana 2. Despite the relentless hype and massive capital expenditures, the corporate world is facing a harsh truth. Artificial intelligence is simply not paying the bills yet. A new survey from PwC, which gathered responses from 4,454 chief executives across 95 countries, found more than half of the surveyed executives — 56…
Since ChatGPT burst into the mainstream in late 2022, generative AI has shifted from a hype-y boardroom talking point to a vital tool employees reach for pretty much every working day. Microsoft and LinkedIn’s 2024 Work Trend Index puts the scale of this change starkly: 75% of global knowledge workers say they use GenAI at…
