Adobe is developing “IP-safe” AI models for the entertainment industry

Adobe is developing “IP-safe” AI models for the entertainment industry

Timed to this year’s Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop “private, IP-safe” Firefly Foundry gen AI “omni-models.” According to the company, Firefly Foundry models are meant to “accelerate creativity without eroding ownership or creative intent” while generating different kinds of…