Avid announces a multi-year strategic partnership with Google Cloud to integrate generative & agentic AI
Avid has announced a multi-year strategic partnership with Google Cloud to integrate generative and agentic AI into its creative tools. The agreement aims to transform video editing into an intelligent, AI-assisted experience. According to Avid, the integration will automate time-intensive tasks, helping teams deliver the highest-quality productions faster and enabling editors to focus on storytelling…