The Future of Institutional Branding
Rome, June 30, 2026 – Public communication, marketing, trust, innovation, and public value are the central themes of the presentation of the book ‘Brand pubblico. Il futuro della PA tra comunicazione e marketing’, written by Francesco Giorgino, Luca Giannantoni, and Lucio Lussi, published by Rubbettino with a foreword by the Minister for Public Administration Paolo…