Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of their brand building mix. Influencers are known for driving short-term social engagement, but how effective are they as a long-term brand building channel? Asahi director of brand communications, Caroline Drewes, explains influencer marketing is one of…
Influencers and AI are reshaping journalism and public perception, forcing PR professionals to rethink strategies, ethics and how information reaches audiences in the digital era The way we consume news is rapidly changing. Traditional media outlets no longer dominate the information landscape. Instead, YouTubers, TikTok educators and AI-generated content are increasingly shaping public perception. According…
Influencer marketing is a collaboration between popular social media users and brands to promote the products and services of brands. These users/creators have built trust and influence within a specific niche, allowing brands to reach potential customers more authentically and engagingly. These partnerships have been going on informally since the dawn of social media. Since…
Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news. AI is reshaping how people search for information Image via Mikhail Nilov Influencers are evolving into business owners and brand builders. At the same time, companies are finding new ways to connect with consumers whose online habits continue to shift. For businesses trying to keep…
Image related to the articleA 26-year-old from West Bengal’s East Midnapore village recently became popular on the internet for keeping aesthetics aside and speaking her mind. Pujarini Pradhan, who goes by the handle @lifeofpuja on Instagram, has built a community by being honest and unfiltered. Interestingly, she has caught the attention of urban pockets. Since…
NEW YORK (AP) — Teenagers are more inclined than their elders to get news from nontraditional sources such as social media and influencers, heralding a generational shift in how people seek out information. A national study by the Media Insight Project finds 36% of U.S. adults say they get news from social media at least…
Why Affiliate Influencer Marketing Works in 2026 Affiliate influencer marketing works because the creator economy has matured. We have moved past the “Wild West” days of vanity metrics (likes and followers) and into a period of validated ROI. Brands are more intentional. Creators are more selective. And performance matters on both sides. Instead of running…
Last Updated:January 18, 2026, 18:27 IST Olivia Yokubonis and Cat Goetze use social media to gently disrupt mindless scrolling, urging users to reflect on screen time and adopt healthier digital habits for better balance. Olivia Yokubonis and Cat Goetze use social media to gently disrupt mindless scrolling, urging users to reflect on screen time and…
