August, 2026.- Influencer marketing is having a moment right now. Emma Roffey and Natalie Stagnaro of Coolr see a fundamental shift: influencer marketing has become a true full-funnel channel that can drive real awareness, consideration, and conversion. It is no longer viewed as a nice-to-have—it is a boardroom conversation and increasingly a core part of…
For years, brands have paid influencers to borrow something they struggle to build themselves: an audience that listens. Now, some marketers are reconsidering whether to keep renting this attention or invest in cultivating their own loyal following. Go Zero founder Kiran Shah recently decided to redirect the brand’s influencer marketing budget toward hiring full-time content creators,…
Marketing Week Partner This year, the eighth edition of CX50 – in partnership with Cognizant and Google Cloud – reflects the growing influence and importance of AI in creating stand-out customer experiences that deliver commercial value. 4 Jun 2026 10:07 am
The rise of e-commerce platforms has pretty much changed how consumers shop, compare products, and end up making purchasing decisions. What used to mean driving around to a few physical stores can now be handled in minutes, right from smartphones, tablets, and laptops. And it’s not only fashion or electronics either, but e-commerce is now…
Digital media has changed modern sports from a primarily broadcast-driven industry into a connected, data-rich ecosystem. Sports are still built around live competition, but the way events are produced, distributed, discussed, and monetized now depends heavily on digital platforms. Streaming services, mobile apps, social media, data tools, and immersive technologies have expanded the role of…
People who follow “new right” media outlets are more than twice as likely to be vaccine-hesitant compared to those who never engage with those outlets, a new Johns Hopkins University study finds. Researchers surveyed nearly 3,000 adults in 2025, as measles cases hit record highs in the United States, asking participants about their sources for…
Is it possible to get an accurate view of the current state of SEO? There have been multiple attempts to reach consensus on what works, predict what might be coming, and identify the factors that may play a role in “good” (or “bad”) SEO. As useful and productive as some of this may be, none…
In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His observation captures an important surface-level trend: fewer users are clicking through to websites. The deeper shift, however, is structural. What has changed is the way information is evaluated, repeated, and trusted across the web —…
NVIDIA recently received backlash from thousands of users online after teasing their latest DLSS 5 upscaling feature as fans claim that the technology is greatly influenced by generative AI. Instead of upscaling the game’s video and picture quality, fans noticed that it has turned the original content from developers into something similar to the overhauls…
Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward short-form video platforms and performance-focused campaign models, according to AnyMind Group’s “State of Influence 2026 Report.” The data points to a regional shift in how creator marketing operates, with markets emphasizing measurable outcomes, while others remain centered on awareness….
