Unpacking the marketing industry trends forecast for 2026

Unpacking the marketing industry trends forecast for 2026

While 2025 ushered in numerous obstacles for marketers, the industry showcased its resilience. Global advertising revenue exceeded initial projections from firms like WPP Media, and the momentum is expected to continue in 2026. However, resiliency will be important as marketers this year continue to navigate many of the same complexities that defined last year, including…

GDC survey reveals layoffs up 6%, 36% of industry using AI, and overwhelming support for unionisation in the US

GDC survey reveals layoffs up 6%, 36% of industry using AI, and overwhelming support for unionisation in the US

The Game Developers Conference, now rebranded as the GDC Festival of Gaming, has released its 2026 State Of The Game Industry survey, revealing a broad range of insights from professionals across different sectors. The survey was run by GDC operator Informa in partnership with research firm Omadia, supported by the editorial team at Informa outlet…

Adobe is developing “IP-safe” AI models for the entertainment industry

Adobe is developing “IP-safe” AI models for the entertainment industry

Timed to this year’s Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop “private, IP-safe” Firefly Foundry gen AI “omni-models.” According to the company, Firefly Foundry models are meant to “accelerate creativity without eroding ownership or creative intent” while generating different kinds of…

AI, Sustainability and Health: Top Food Industry Trends in 2026

AI, Sustainability and Health: Top Food Industry Trends in 2026

For the food manufacturing industry, 2025 brought tariff pressures, major acquisitions and consumers’ increasing concerns over health and wellness. FOOD ENGINEERING expects to see those themes return in 2026, in addition to advances in artificial intelligence and sustainability. We outline our reasoning below. Tariffs At the start of 2025, anxiety around the form and impact…

ITM 2026: The Meeting Point Of Green Transformation And The Digital Future In The Textile Industry

ITM 2026: The Meeting Point Of Green Transformation And The Digital Future In The Textile Industry

ISTANBUL, Turkey — January 15, 2026 — Shaping the transformation of the textile industry, the ITM 2026 International Textile Machinery Exhibition is set to lead the sector into the future with a strong focus on sustainable production and digital technologies. From environmentally friendly machinery to smart manufacturing systems, from energy-efficient solutions to artificial intelligence–supported applications,…

How Will AI Affect the Marketing Industry in 2026?

How Will AI Affect the Marketing Industry in 2026?

How will AI change marketing by 2026?AI will move beyond automation and become a core part of marketing strategy. It will help brands predict customer behavior, personalize content, optimize campaigns in real time, and improve decision-making. Will AI replace marketing jobs?AI will not eliminate marketing jobs, but it will change them. Routine tasks will be…

Behind the Scenes on AI Filmmaking from Emmy Winners and How it’s Quietly Crossing a Line from Experiment to Industry

Behind the Scenes on AI Filmmaking from Emmy Winners and How it’s Quietly Crossing a Line from Experiment to Industry

Generative AI at the Consumer Electronics Show didn’t arrive as a flashy tech demo or speculative promise. Instead, it showed up proving a point. A working production tool in the form of Kling AI, and evidence that it can actually deliver films. Two recent projects powered by Kling AI, “A Very AI Yule Log” and…