Adobe Reports AI-Driven Traffic Surges Across Industries, Retail Experiences Biggest Gains
The 2025 holiday season didn’t just break spending records, it marked a turning point for how consumers discover and choose brands. A record $257.8 billion was spent online, including more than $4 billion per day for 25 days during the 2025 holiday season, up from 18 days in 2024. Buy Now Pay Later services also reached a $20 billion milestone and traffic to retail sites from generative…