Leading B2B firms twice as likely to have ‘fully implemented’ gen AI
B2B brands have reached a “survival threshold” where AI-powered personalisation is widening the gap between commercial leaders and laggards, new research from McKinsey suggests. The consultancy’s 2026 Global B2B Pulse Survey, based on responses from nearly 4,000 decision-makers across 13 countries, found companies outperforming rivals are significantly more likely to combine hyper-personalisation, scaled generative AI…
