World Cup 2026: Telemundo Bets Big On Digital, Streaming And Immersive Tech

World Cup 2026: Telemundo Bets Big On Digital, Streaming And Immersive Tech

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Telemundo is going all in on digital for the FIFA World Cup 2026. As the exclusive Spanish-language video rights holder in the U.S., the network is rolling out its most expansive digital and social media strategy ever, extending World Cup coverage well beyond its traditional linear broadcast with a multiplatform approach spanning streaming, social, creator-led…

B2B marketing in 2026: subtle celebrity, empowered employees, and immersive experiences

B2B marketing in 2026: subtle celebrity, empowered employees, and immersive experiences

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B2B marketing is changing in unexpected ways. Alison Michael of Sköna examines the trends currently powering the shift. While we’ve seen big-name celebrities appear in B2B ads, Michael says more subtle partnerships are on the horizon (Palo Alto Networks/Youtube) For years, B2B marketing and all of our clients have talked about transformation. In 2025, the…