Half Of Digital Ad Roles Looking For 6 Years Experience, Entry Level Vacancies Only 1%: IAB Australia

Half Of Digital Ad Roles Looking For 6 Years Experience, Entry Level Vacancies Only 1%: IAB Australia

Australia’s digital advertising job market is under the pump, as new research conducted by the Interactive Advertising Bureau reveals the opportunity for entry-level roles has almost disappeared, accounting for. only 1 per cent of vacancies—the lowest level since it began tracking the job market. About half (49 per cent) of vacancies require more than six…

IAB: A framework for the advertising industry o use AI

IAB: A framework for the advertising industry o use AI

IAB Australia has created a framework to help the advertising industry use generative AI more safely, consistently and effectively. It was designed to respond to AI use shifting from individual experimentation to more structured business adoption across marketing and advertising teams.  “The IAB Australia AI Working Group is very keen to ensure that as AI…

IAB: Digital Audio Grew 10% In 2025 as Podcasts Near $3B

IAB: Digital Audio Grew 10% In 2025 as Podcasts Near $3B

Podcast ad revenue crossed $2.9 billion in 2025, while the broader audio category held steady growth, but new IAB/PwC data points to an AI-driven disruption in digital discovery that could reshape how audio advertising reaches listeners in the years ahead. The 2025 IAB/PwC Internet Advertising Revenue Report, commissioned by the Interactive Advertising Bureau and conducted…

“MTR • Care App 2.0” by Cherrypicks and MTR Wins IAB Hong Kong Digital Awards 2025 — Best Use of AI & Technology

“MTR • Care App 2.0” by Cherrypicks and MTR Wins IAB Hong Kong Digital Awards 2025 — Best Use of AI & Technology

Award-winning campaign recognised for revolutionizing inclusive travel experience for elderly and customers with special needs through AI-powered innovation HONG KONG, March 19, 2026 /PRNewswire/ — Cherrypicks Limited (“Cherrypicks”) is honoured to announce that it has been recognised in the Best Use of AI & Technology category at the IAB Hong Kong Digital Awards 2025 for…