B2B Ignite 2026: From AI Hype to Commercial Impact

B2B Ignite 2026: From AI Hype to Commercial Impact

Hundreds of B2B marketers gathered at our new venue in St Paul’s for B2B Ignite 2026. Against a backdrop of accelerating AI adoption, increasing commercial scrutiny and evolving buyer expectations, this year’s conference combined inspiring keynote presentations, practical workshops, peer discussions and live demonstrations. One of the defining moments of the event was the launch…

KOBIL Named as a Sample Vendor in the Gartner® Hype Cycle™ for Enterprise Applications, 2026

KOBIL Named as a Sample Vendor in the Gartner® Hype Cycle™ for Enterprise Applications, 2026

KOBIL mPower, a trusted enterprise SuperApp platform that combines digital identity, secure communication, and business services in a single ecosystem, was recognized as a Sample Vendor in the Gartner® Hype Cycle™ for Enterprise Applications 2026. SAN DIEGO, June 23, 2026 /PRNewswire/ — KOBIL, a technology company specializing in secure digital identity, cybersecurity, and enterprise SuperApp technologies,…

From Hype to Value – How Generative AI Really Impacts Business

From Hype to Value – How Generative AI Really Impacts Business

Generative AI has quickly become one of the most talked-about technologies in recent years. From content creation to code generation, its capabilities have captured the attention of executives across industries. Yet as the initial excitement settles, many organizations are asking a more practical question: Where is the real business value? Moving from hype to impact requires…

Enterprise AI infrastructure moves from hype to habit at scale

Enterprise AI infrastructure moves from hype to habit at scale

Artificial Intelligence (AI) has reached a point where it can meaningfully accelerate enterprise productivity. The central challenge for organisations is no longer gaining access to more powerful models, but refining and deploying AI in ways that reliably automate routine, time-consuming work. Done well, this frees teams to focus on higher-value, creative and strategic tasks. Closing…

US firms pivot to AI as markets reward hype but punish missteps

US firms pivot to AI as markets reward hype but punish missteps

A growing number of companies are reinventing themselves around artificial intelligence and digital assets, triggering sharp stock moves as investors reward tech-focused transformations. From footwear makers to legacy beverage brands, firms are leaning into AI, crypto, and data infrastructure to tap into renewed market enthusiasm. The latest example is sneaker company Allbirds, whose shares surged…

Claire Vo: OpenClaw transforms productivity with proper usage, the shift from hype to utility, and the importance of exploring AI tools

Claire Vo: OpenClaw transforms productivity with proper usage, the shift from hype to utility, and the importance of exploring AI tools

Key Takeaways OpenClaw’s productivity potential is unlocked with proper usage and understanding. Users often struggle with OpenClaw due to unrealistic expectations of a single agent handling all tasks. The hype around OpenClaw has subsided, leading to a focus on its practical applications. AI tools require time and exploration to fully realize their potential. OpenClaw has…

NI tech leaders warn focus must shift to “practical AI” over hype

NI tech leaders warn focus must shift to “practical AI” over hype

Image credit: AwakenHub Northern Ireland’s tech leaders have sent a clear message to policymakers that the region’s biggest competitive advantage lies not in chasing ‘hype or AI unicorns’ but in embedding applied AI into the everyday operations of its SMEs. The message follows the first NI Tech Leaders Roundtable event hosted by AwakenHub and the…

How schema markup fits into AI search — without the hype

How schema markup fits into AI search — without the hype

Does schema markup really benefit AI search optimization? Some suggest it can 3x your citations or dramatically boost AI visibility. But when you dig into the evidence, the picture is far more nuanced. Let’s separate what’s known from what’s assumed, and look at how schema actually fits into an AI search strategy. How schema fits…

Google VP sounds alarm on AI startups built on hype, not substance – Firstpost

Google VP sounds alarm on AI startups built on hype, not substance – Firstpost

The AI industry is a chaotic mix of self-proclaimed futurists, but Google’s Darren Mowry warns that startups built on hype, not substance, are reaching their breaking point. The generative AI sector often feels like a bewildering pond of self-proclaimed futurists, each eager to prove their vision is the one that will change the world. Investors…