New York—The holiday season is fast approaching, making the diamond jewelry that is sitting in a retailer’s showcase, and being marketed to potential customers, even more important. Sherry Smith, principal partner at The Retail Smiths, said that diamond jewelry constitutes about 42 percent of a jeweler’s annual sales, so it is important for retailers to…
Retailers are encouraged to begin holiday marketing earlier, as social media increasingly influences how shoppers discover and choose gifts. This advice comes from Meta, the parent company of social media platforms Facebook and Instagram. Meta has published its 2026 holiday guidance report, which found that 86 per cent of holiday shoppers use social media…
Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and the tech and software industries experiencing triple-digit growth in AI referral traffic year over year in November and December. While the AI transformation could be observed across multiple industries, retail has felt an especially significant…
