The author argues that brands must move beyond transactional influencer campaigns to build meaningful connections across South India. South India has increasingly become an important market for influencer marketing, offering brands access to diverse and serious audiences, powerful regional creators and significant opportunities for consumer engagement. From FMCG, beauty, technology, fashion and even the new-age…
Businesses are rapidly adopting AI assistants for everyday work, but the security controls meant to protect corporate information have often failed to keep pace. Across enterprises, employees can now move sensitive documents into generative AI tools in moments, creating exposure that may be difficult for organisations to see, track or control. The central problem is…
Schema markup is an easily overlooked part of your law firm website, in large part because, if you are viewing the website via web browser, you will never actually see it. Search engines, however, rely on the information this type of markup provides to recognize the types of information located on each page and accurately…
Senior executives rarely think of link building as a strategic risk. It shows up on marketing dashboards, gets reviewed in quarterly SEO reports, and stays firmly in the operational layer of the business. But the competitive implications of underinvesting in link acquisition compound over time in ways that don’t become obvious until the damage is…
Nick Leighton, CEO and bestselling author. Exactly Where You Want to Be – guiding leaders in business growth and AI strategy. Not long ago, accountability inside most organizations was relatively straightforward. A leader made a decision. A team executed it. Successes and failures could usually be traced back to a person, a department or a…
Top AI and Digital Marketing Consultants in India Driving Growth in 2026. India’s digital economy has grown at a pace that few analysts predicted even five years ago. With over 900 million internet users and a startup ecosystem that ranks among the world’s top three, the country has created fertile ground for a new kind…
It’s almost midnight when the phone buzzes – a client text, a comment that needs a reply, a trend that will be stale by morning. For the people who run brand accounts on social media, the workday never really ends. We’re marketing researchers who study digital and social media wellness and teach the students who…
Over the past couple of years, Microsoft has rebuilt large parts of Windows 11 around artificial intelligence, and not just the chatbot icon parked in the taskbar. The smarts are baked into apps people already open every day, tucked inside right-click menus nobody thinks to explore, and sitting behind settings most users have never switched…
Article by Amritesh Anand, Vice President & MD – Technology Services Group at In2IT Technologies Generative Artificial Intelligence (AI) has quickly evolved from a novelty to a regular tool in the workplace. It helps with tasks like drafting emails, summarising documents, coding, and data analysis. AI-powered platforms are changing how people work. As more employees…
Spread the loveIntroduction to Negative Keywords Strategy 2026 In the ever-evolving world of digital marketing, the tactics that once worked can quickly become obsolete. This is particularly true in …
