Hakuhodo rolls out AI platform creating virtual consumer personas globally
Hakuhodo has rolled out its ‘Virtual Sei-katsu-sha’ (‘Virtual living person’) platform globally, as brands seek faster and more insight-driven ways to understand consumer behaviour. The AI-powered solution combines Hakuhodo’s proprietary sei-katsu-sha research, client data and marketing expertise with generative AI to create virtual consumer personas that reflect real needs, emotions and behaviours across markets. The platform…
