17% Growth to USD 368 Billion in 2026
Southeast Asia’s digital sales are projected to grow 17% in 2026, reaching USD 368 billion in gross merchandise value (GMV). Google, Temasek, and Bain & Company reported the forecast in their annual e-Conomy SEA 2026 study. The report links this expansion to rising digital commerce activity across the region. The study also projects Southeast Asia’s…