Music, radio and podcast advertising grew by just 1.3% in 2025

Music, radio and podcast advertising grew by just 1.3% in 2025

Global advertising body the IAB and PwC have released their ‘2025 Internet Advertising Revenue Report‘, which tracks a 13.9% increase in those revenue last year to $294.6bn – a record total. Within that, social advertising revenues grew by 32.6% to $117.7bn, and are now 40% of alll digital advertising. Digital video was up 25.4% to…

IAB: Digital Audio Grew 10% In 2025 as Podcasts Near $3B

IAB: Digital Audio Grew 10% In 2025 as Podcasts Near $3B

Podcast ad revenue crossed $2.9 billion in 2025, while the broader audio category held steady growth, but new IAB/PwC data points to an AI-driven disruption in digital discovery that could reshape how audio advertising reaches listeners in the years ahead. The 2025 IAB/PwC Internet Advertising Revenue Report, commissioned by the Interactive Advertising Bureau and conducted…