Three SocialWest 2026 speakers break down how AI search actually works, what to measure, and how to show up in ChatGPT, Gemini, and AI Overviews.
Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend. This includes movement on the 18th and 19th of July. The last time we reported on a Google update…
An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated answers (Interactive Advertising Bureau, 2026), and local businesses that adapt their content for AI visibility stand to gain a competitive edge over those that don’t….
This code fetches CSV data from a specified URL and populates it directly into your active sheet. By scheduling this script to run automatically (as we’ll cover later), you can keep your data updated without lifting a finger. 3. Creating Custom Functions While Google Sheets comes with a wealth of built-in functions, there are times…
South Africans are starting to ask ChatGPT, Google’s AI Overviews, CoPilot, Claude and other AI models the questions they used to type into the Google search bar – and more and more, they get the answer without ever clicking through to a website hence “Zero Click” search. For businesses and marketers that relied on that…
We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update. It has been an unusual time since the completion of the June 2026 spam update, where I was on the verge of covering a few unconfirmed updates, but it seems the chatter in the SEO…
Google tightened the “Good” LCP threshold from 2.5 to 2.0 seconds in March 2026, and pr… Share Post Pinterest Messenger Google tightened the “Good” Largest Contentful Paint threshold from 2.5 seconds to 2.0 seconds in March 2026. Sites that landed in the 2.0-to-2.5 second band moved from “Good” to “Needs Improvement” overnight, with no warning…
Google provides a variety of AI-driven applications tailored to both creative and professional workflows. As highlighted by Parker Prompts, Google Flow allows users to perform detailed image editing with adjustable parameters, while NotebookLM offers features like automated study guides and citation tracking to help organize and analyze documents. These examples illustrate how specific AI functionalities…
SAN FRANCISCO–(BUSINESS WIRE)–Jul 6, 2026– Previsible, the AI discovery agency for GEO and modern search, today released the third edition of its AI Traffic Study, the industry’s earliest and longest-running look at GEO trends, run and refreshed from November 2024 to May 2026. The latest edition analyzes 6.77 million AI-driven sessions across 166 websites spanning…
Health communication strategies.) 7. The Importance of Originality As Google emphasizes original sources, the pressure to create unique content will only increase. Businesses must ensure that their content is not only original in concept but also in execution. This means investing in expert opinions, unique data, and first-hand experiences that provide readers with insights they…
