WPP has launched WPP Production, a global content powerhouse designed to help clients reimagine growth through world-class production, advanced generative AI, and cinematic storytelling. The move unites WPP’s production expertise, including Hogarth, into a single platform aimed at delivering speed, scale, and creativity across its client roster. Richard Glasson, global CEO of Hogarth, will lead…
The report finds that countries investing early in digital infrastructure, AI skills training, and government-led adoption continue to lead global usage. The United Arab Emirates ranked first globally, with 64% of its working-age population using AI by the end of 2025, placing it more than three percentage points ahead of Singapore, the world’s second-richest country…
Hakuhodo has rolled out its ‘Virtual Sei-katsu-sha’ (‘Virtual living person’) platform globally, as brands seek faster and more insight-driven ways to understand consumer behaviour. The AI-powered solution combines Hakuhodo’s proprietary sei-katsu-sha research, client data and marketing expertise with generative AI to create virtual consumer personas that reflect real needs, emotions and behaviours across markets. The platform…
