What is generative engine optimization? A practical playbook for AI search

What is generative engine optimization? A practical playbook for AI search

What is generative engine optimization? A practical playbook for AI search GEO isn’t about geography or geology. It stands for generative engine optimization, a strategy designed to help your brand appear in AI-generated search results. With AI-referred sessions growing 796% YoY from 2024 to 2025, it’s become crucial for businesses to adopt GEO strategies. Users…

Netflix spins up studio that will specialise in generative AI content

Netflix spins up studio that will specialise in generative AI content

After being outbid in the deal to acquire Warner Bros., it looks like Netflix is turning its attention to AI. More specifically, generative AI, as the streaming giant has launched a new studio called INKubator. As reported by The Verge (paywall), Netflix is currently looking to hire talent for the new studio, with job listings…

AI-based generative framework create all-atom models of proteins in motion

AI-based generative framework create all-atom models of proteins in motion

Many drug and antibody discovery pathways focus on intricately folded cell membrane proteins. When molecules of a drug candidate bind to these proteins, like a key going into a lock, they trigger chemical cascades that alter cellular behavior. Understanding how proteins fold and move is therefore essential for developing drugs that interact well with their…

Generative AI in Practice: How AI Tools are Transforming Teaching and Learning in Higher Education

Generative AI in Practice: How AI Tools are Transforming Teaching and Learning in Higher Education

The emergence of generative artificial intelligence (GenAI) tools has transformed the technological landscape of higher education rapidly. Tools capable of generating text, code, images, and other media are now widely accessible and embedded increasingly in the everyday academic workflows of students and educators. Early discussions have focused on academic integrity, assessment security, and institutional policy….

Fleet Advantage: Fleets Embrace Generative AI, but Data Problems Limit Operational Gains

Fleet Advantage: Fleets Embrace Generative AI, but Data Problems Limit Operational Gains

New Fleet Advantage research shows generative AI adoption has exploded among private fleets. But poor data integration and weak ROI tracking are preventing fleets from unlocking AI’s full operational and financial value. Generative artificial intelligence has rapidly become a mainstream tool among private fleets. But weak data infrastructure and limited measurement capabilities are keeping many…

Faculty Development Programmes Series on Finance Research, Generative AI, and HR Technology

Faculty Development Programmes Series on Finance Research, Generative AI, and HR Technology

Birla Institute of Management Technology (BIMTECH), has announced a series of Faculty Development Programmes (FDPs) focused on emerging areas of finance research, generative artificial intelligence, and technology-driven human resource management. Conducted in online mode, these programmes are designed to equip faculty members, researchers, doctoral scholars, and industry professionals with future-ready academic and research capabilities. As…

007 First Light: Art director warns “beware of utopia”, denies generative AI use by IO Interactive

007 First Light: Art director warns “beware of utopia”, denies generative AI use by IO Interactive

In the rapidly evolving world of video game development, the conversation around the use of generative artificial intelligence (AI) is becoming increasingly pivotal. Recently, Rasmus Poulsen, the art director of the upcoming James Bond game, “007: First Light,” shared insights on why the development team at IO Interactive chose to steer clear of generative AI…

‘NTE Is Built on Human Creativity’: Dev to Rework Generative AI Assets in PS5 Open World

‘NTE Is Built on Human Creativity’: Dev to Rework Generative AI Assets in PS5 Open World

While open world gacha game NTE has enjoyed a big launch, trouble has been brewing beneath the surface regarding accusations of generative AI usage. Fans found some art assets in the outing which demonstrated obvious use of generative AI, generally on advertising hoardings around the city of Heathereau. These were identified due to some strange…