Generative AI in marketing

Generative AI in marketing

Here goes a list of use cases with an ultra-brief description of each. Brand voice management Gen AI ensures content tone and personality remain consistent across teams and platforms. It detects deviations and suggests revisions aligned with brand identity. Gen AI and the four P’s AI refines Product insights, dynamic Pricing, Place optimization, and personalized…

Generative AI for polymer design passes lab tests with a new dielectric material

Generative AI for polymer design passes lab tests with a new dielectric material

Schematic workflow illustrating the LLM-based framework for organic material design targeting dielectric applications. Credit: npj Artificial Intelligence (2026). DOI: 10.1038/s44387-026-00087-1 The words on this page mean something because they are assembled in a particular order and follow the complex rules of grammar and syntax. Creating new chemical polymers follows a similar kind of structure, with…

A third of consumers would buy directly via generative AI platforms, study finds

A third of consumers would buy directly via generative AI platforms, study finds

One-third of consumers would buy directly through ChatGPT and other generative AI platforms rather than click through to a retailer’s website, according to data from Kantar The data also highlighted that one in four consumers asked AI for product recommendations. Kantar reported that 15 per cent of the general public claimed that if AI didn’t…

OVHcloud announces the acquisition of Dragon LLM, a developer of specialized generative AI models, and is launching its AI lab to offer new services to its customers based on LLMs

OVHcloud announces the acquisition of Dragon LLM, a developer of specialized generative AI models, and is launching its AI lab to offer new services to its customers based on LLMs

Roubaix – March 25th, 2026 – OVHcloud, a sovereign, global player and European leader in cloud, announces that it has signed a binding agreement to acquire Dragon LLM, an AI model fine-tuning platform designed for regulated industries. This transaction aims to strengthen OVHcloud’s expertise in generative AI.Dragon LLMFounded under the name Lingua Custodia to target…

OpenAI says it’s pulling the plug on Sora, its generative AI video creation tool

OpenAI says it’s pulling the plug on Sora, its generative AI video creation tool

In a dramatic U-turn, OpenAI Group PBC has announced it’s discontinuing its vaunted Sora AI video application, just months after rolling out a massive update. The decision comes in the wake of declining interest in the generative artificial intelligence video platform, according to a report in the Wall Street Journal. Co-founder and Chief Executive Sam…

Generative AI-powered forecasting for sustainable urban development

Generative AI-powered forecasting for sustainable urban development

Credit: Unsplash/CC0 Public Domain Researchers introduce a novel generative AI-driven framework, MMCN (Memory-aware Multi-Conditional generation Network), for forecasting future urban layouts by jointly considering building density, building height, transportation networks, and historical development patterns. Leveraging a generative architecture-enhanced diffusion model with multi-conditional control, semantic prompt fusion, and spatial memory embedding, MMCN offers a novel approach…

New Japanese high school textbooks refer to use of generative AI in classrooms

New Japanese high school textbooks refer to use of generative AI in classrooms

A Japanese education ministry panel has approved textbooks to be used in the country’s high schools from April next year. For the first time, the textbooks contain content that refer to the educational use of generative AI, such as its role in classroom discussions. The panel on Tuesday approved 220 of the 224 textbooks screened….

Capcom Says No to Generative AI in Games But Will Still Use AI in Game Development

Capcom Says No to Generative AI in Games But Will Still Use AI in Game Development

Capcom has affirmed its stance on generative AI, with the company saying no to having the technology present in its games. However, it is not an absolute rejection of artificial intelligence as they said that in some aspects of their game development, they will use many new technologies in the future. Capcom Says ‘No’ to…