2026 report reveals how brands must sell to a ‘dysoptimistic’ generation – Campaign Brief

2026 report reveals how brands must sell to a ‘dysoptimistic’ generation – Campaign Brief

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January 29 2026, 9:51 am | BY Ricki Green | No Comments VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture and consumer behaviour in 2026.   As 2026 unfolds amidst global challenges, VML’s 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism….

Essential Lead Generation Tools for Marketing Teams in 2026

Essential Lead Generation Tools for Marketing Teams in 2026

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1. Do I need multiple lead-generation tools, or can one suffice? It really comes down to what is more important for a business. If inbound traffic is the main source and one likes to automate the process, a single comprehensive instrument, such as HubSpot, could be enough. However, for broader strategies that mix inbound or…