It sounds as though Blizzard is open to exploring generative AI during the development of its games. Answering a question I asked during an Overwatch press conference at Blizzard campus last week, Blizzard president Johanna Faries said: “I like when we are dev-led in our approach. We want our dev teams to be able to…
Here I am again, sitting at my desk, listening to Take-Two boss Strauss Zelnick spout some financial buzzwords in an investor call, just in case there are any revelations about GTA 6. It’s become a quarterly tradition for me now. Anyway, there’s no need for panic this time around, gamers – the big takeaway from…
Adobe has introduced Firefly Foundry, a generative AI tool aimed at media and entertainment companies, as the industry continues to debate the role of AI in filmmaking and storytelling. The tool allows studios and IP owners to tune Adobe’s Firefly AI models using their own proprietary content. The system can generate images, video, audio, 3D…
India recorded 25.5 billion app downloads in 2025, marking a recovery from the dip seen the previous year. The rebound was largely driven by the rapid adoption of generative AI apps and the rise of short-form microdrama platforms, which together reshaped download and engagement trends across the country. After falling to 24.6 billion downloads in…
Valve have reportedly rewritten Steam’s AI disclosure form, essentially a declaration of a game’s generative AI usage that developers and publishers must complete to sell on the platform. The new form, shared by consultant Simon Carless, now specifies that while the presence of in-game GenAI content must still be divulged, including on the game’s store…
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Morningstar has launched an index tracking late-stage pure-play GenAI companies as they transition from private to public markets. Called Morningstar PitchBook GenAI 20, the index tracks the 20 largest companies in the space, including OpenAI, Athropic, Databricks, xAI and Cohere, among others. The index features a perpetual structure and relies on global private markets data…
While I’m not exactly a gacha game person, I know far too much about Cygames. I blame ‘Pseychie,’ perhaps the most thorough gacha-focused YouTuber out there, whose videos soundtrack my noisy lunchtime ramen eating. Pseychie has mentioned many a developer on his channel, but Cygames is one of the ones that’s stuck in my mind….
Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the challenges facing marketers and organisations who have set out to apply GenAI in data-driven decision-making, from why AI can’t save poor-quality…
