Why GCCs Are Struggling to Prove the Business Value of AI

Why GCCs Are Struggling to Prove the Business Value of AI

Nearly every Global Capability Center may now have an AI initiative somewhere in the organization, but knowing whether that investment is actually paying off remains considerably harder. Research from Zinnov and ProHance shows that 92% of GCCs surveyed were either piloting or scaling AI initiatives, while 72% of leaders lacked a structured framework for measuring…

AI, Micro GCCs, And Outcome-Driven Engineering Are Reshaping India’s Tech Landscape

AI, Micro GCCs, And Outcome-Driven Engineering Are Reshaping India’s Tech Landscape

Across GCCs, we’re seeing both hiring freezes and expansion. From your perspective, is this a temporary correction or a deeper structural shift driven by AI? If I really look at it, there is strong hiring happening in many pockets, but also some confusion around where it needs to be done. The larger question organizations should…