Xbox’s Matt Booty says there’s ‘no pressure from Microsoft’ to force AI into games

Xbox’s Matt Booty says there’s ‘no pressure from Microsoft’ to force AI into games

TL;DR: Microsoft Gaming and Xbox underwent major leadership changes with Asha Sharma as CEO, sparking mixed reactions due to her AI background. New Chief Content Officer Matt Booty emphasized that AI will support, not replace, human creativity in game development, with no pressure to use generative AI in Xbox products. One of the biggest gaming…

Snail Games to Showcase ARK Franchise Developments and Expanding Gaming Portfolio at the 2026 Game Developers Conference

Snail Games to Showcase ARK Franchise Developments and Expanding Gaming Portfolio at the 2026 Game Developers Conference

CULVER CITY, Calif., Feb. 19, 2026 (GLOBE NEWSWIRE) — Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, today announced it will exhibit at the 2026 Game Developers Conference (GDC), taking place in San Francisco, California, from March 9-13, 2026. As one of the…

New Xbox boss Asha Sharma promises not to flood its games with “soulless AI slop”

New Xbox boss Asha Sharma promises not to flood its games with “soulless AI slop”

The new head of Xbox has aimed to squash fears that her arrival could spearhead a rise in the use of generative AI among its games, offering a promise to “not chase short-term efficiency”. Microsoft Gaming CEO Asha Sharma, who steps into the role following the departure of longtime boss Phil Spencer, comes directly from…

Finnish Game Jam 2026 produced 259 brand new games in just 48 hours

Finnish Game Jam 2026 produced 259 brand new games in just 48 hours

All 259 prototypes were built from scratch during the weekend marathon. FGJ26 expanded to more than a dozen public jam sites nationwide. Venues ranged from university labs to the Finnish National Gallery. Projects spanned digital games, tabletop concepts and experimental formats. Stay Informed Get Industry News In Your Inbox… Sign Up Today Finnish Game Jam…

Every Upcoming Rockstar Games Title in Development (Confirmed & Rumored Projects)

Every Upcoming Rockstar Games Title in Development (Confirmed & Rumored Projects)

Credit: Rockstar Games × Get the Latest in Movies, TV, Gaming and more — First! Join 100K+ fans and never miss breaking news, fan theories, trailers & exclusive content. Rockstar Games’ upcoming title, GTA 6, is releasing this year on November 19, 2026, with several other games currently rumored to be on the slate for…

Strauss Zelnick, CEO of Take-Two, on GTA 6: “Generative AI has zero part in what Rockstar Games is building”

Strauss Zelnick, CEO of Take-Two, on GTA 6: “Generative AI has zero part in what Rockstar Games is building”

Generative artificial intelligence has become a major part of video game development. Studios are experimenting with tools that streamline certain processes, but AI has also sparked a debate about the moral limits of this technology. In an interview with GamesIndustry.biz, Take-Two Interactive CEO Strauss Zelnick discussed the use of artificial intelligence in GTA 6. Although…

Generative AI Has ‘Zero Part’ In What Rockstar Games Is Building With Grand Theft Auto VI, Says Take-Two Boss

Generative AI Has ‘Zero Part’ In What Rockstar Games Is Building With Grand Theft Auto VI, Says Take-Two Boss

Strauss Zelnick, CEO of Take-Two, has revealed during an interview with GamesIndustry.biz that Rockstar Games is not using generative AI in any way in regards to what it’s building for Grand Theft Auto VI, but outside of that the studio is making extensive use of AI and “always has.” The executive noted that he’s “been…

Strauss Zelnick: “Generative AI has zero part in what Rockstar Games is building” with GTA 6

Strauss Zelnick: “Generative AI has zero part in what Rockstar Games is building” with GTA 6

Take-Two Interactive CEO Strauss Zelnick has told GamesIndustry.biz that the company is making extensive use of AI and “always has”, but said it was deployed in tools rather than creativity, and “generative AI has zero part in what Rockstar Games is building” for GTA 6. He was speaking ahead of the release of the company’s…

Global Games Show Abu Dhabi 2025 Concludes as a Landmark Platform Shaping the Future of Gaming, Web3, and Interactive Entertainment

Global Games Show Abu Dhabi 2025 Concludes as a Landmark Platform Shaping the Future of Gaming, Web3, and Interactive Entertainment

Abu Dhabi, UAE – Spanning December 10th-11th, the Global Games Show Abu Dhabi 2025, produced by VAP Group and co-hosted by Abu Dhabi Gaming, concluded successfully on a high note. It has become a major landmark within the world of gaming, Web3, esports, AI, immersive technologies, and interactive entertainment. By bringing together 5000+ attendees, 100+…

As Ubisoft struggles to get games out the door, it’s investing even more into generative AI

As Ubisoft struggles to get games out the door, it’s investing even more into generative AI

Ubisoft announced sweeping changes to its business today, confirming more layoffs, major internal restructuring, and the cancelation of seven projects including Prince of Persia: The Sand of Time. At the same time it renewed its pledge to double down on generative AI. In a document released today Ubisoft describes its “radically new value-creation” business model,…