AI Productivity Gains Are Failing to Deliver Real Value

AI Productivity Gains Are Failing to Deliver Real Value

Employees may be saving hours each week using AI, but much of that time is being lost to correcting errors, rewriting content, and double-checking outputs, according to new global research from Workday. The report, Beyond Productivity: Measuring the Real Value of AI, finds that while AI tools are delivering clear productivity gains, many organisations are failing to capture…

Adobe Reports AI-Driven Traffic Surges Across Industries, Retail Experiences Biggest Gains

Adobe Reports AI-Driven Traffic Surges Across Industries, Retail Experiences Biggest Gains

The 2025 holiday season didn’t just break spending records, it marked a turning point for how consumers discover and choose brands. A record $257.8 billion was spent online, including more than $4 billion per day for 25 days during the 2025 holiday season, up from 18 days in 2024. Buy Now Pay Later services also reached a $20 billion milestone and traffic to retail sites from generative…