Is Google Analytics accurate? Why GA4 data isn’t always reliable (and what marketers should do)
Is Google Analytics accurate? Why GA4 data isn’t always reliable (and what marketers should do) Here’s a question marketers always ask: Is Google Analytics accurate? Not entirely. The gap between what Google Analytics 4 (GA4) shows you and what’s actually happening on your site is bigger than most marketers expect. GA4 has become one of…
