Every year, when we host the awards, we are given a snapshot of where the industry is heading. And this analysis draws from a deep dive into all shortlisted entries from the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the…
In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where branding builds strong awareness on one side, performance drives measurable outcomes through ROAS on the other, and in between lies the chance to create a…
Propellic, the travel-focused performance marketing agency managing global digital initiatives for leading brands, unveils the AI Travel Megatrends 2025 and 2026 playbook, a comprehensive look at how AI is transforming travel businesses across the entire funnel, from search to paid media. The analysis highlights five major trends shaping travel marketing strategies in 2025, along with…
