The Omnichannel Shift Is Flipping E-Commerce Economics On Its Head
Andrew Curtis is the CEO of Clearco, a capital partner powering 10,000-plus brands with fast, flexible, non-dilutive funding. For most of the past decade, e-commerce brands followed a relatively straightforward growth model: build a product, begin selling through direct-to-consumer (DTC) channels and scale through customer acquisition. While the model has evolved, one of the biggest…