CDC on social media advertising impact.) Talcum powder-related claims Pelvic mesh lawsuits IVC filter litigation Supplements and dietary product cases Cosmetic and beauty product lawsuits Each of these claims carries its own narrative and urgency, which can be leveraged in advertising to resonate with viewers. For instance, talcum powder claims have gained significant media attention,…
B2B brands have reached a “survival threshold” where AI-powered personalisation is widening the gap between commercial leaders and laggards, new research from McKinsey suggests. The consultancy’s 2026 Global B2B Pulse Survey, based on responses from nearly 4,000 decision-makers across 13 countries, found companies outperforming rivals are significantly more likely to combine hyper-personalisation, scaled generative AI…
New Delhi: As artificial intelligence (AI) unfolds an exciting yet uncertain future at the global level, 45 per cent of organisations in India identify AI, digital, and data skills as their single largest workforce constraint, according to a new report. Around 54 per cent of organisations report moderate to low urgency on AI investment in…
UK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said. Weary communications executives tasked with securing media coverage for brands have complained that bosses in low-tech industries or running businesses that use automation but not generative AI,…
On May 15, 2026, Google published its first official guide to optimizing websites for AI Overviews and AI Mode. The most useful section is everything it tells site owners not to do. Four “AI optimization” tactics that have been driving agency up-charges for the past two years are now, per Google itself, optional at best:…
SINGAPORE, May 20 (Reuters) – Singapore’s banks and financial firms should use artificial intelligence to create better jobs and train workers for higher-value roles, not just cut costs, Deputy Prime Minister Gan Kim Yong said on Wednesday. Gan’s comments come a day after Standard Chartered said it would cut more than 7,000 jobs over four…
The Big Four accounting firms posted more job adverts for AI specialists than auditors last year in a sign of how the technology is reshaping professional services firms. Roles requiring AI skills made up almost 7 per cent of job postings by Deloitte, EY, KPMG and PwC in English-speaking countries in 2025, an FT analysis…
The Cyprus Chamber of Commerce and Industry (Keve) on Friday announced that it signed a strategic partnership agreement with the Cyprus Information Technology Enterprises Association (CITEA), aimed at strengthening the digital development of Cypriot businesses. The agreement, formalised through a memorandum of understanding (MoU), was signed at the chamber’s offices in Nicosia. The MoU was…
Cyber attacks have become the dominant concern for professional services firms in 2026, reflecting a marked shift in how organisations assess risk in an increasingly digital economy. New research from Everywhen found that 65 per cent of respondents identified cyber threats as the single biggest risk facing their business — more than three times higher…
1. Why are crypto marketing agencies important in 2026? They help projects gain visibility, build trust, and attract users in a highly competitive and regulated market. 2. What makes crypto marketing different from traditional marketing? It relies more on community building, influencers, and blockchain data rather than paid ads due to platform restrictions. 3. Which…
