Harvard-backed study of 500 million ad impressions finds AI creativity matches human performance

Harvard-backed study of 500 million ad impressions finds AI creativity matches human performance

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A large-scale academic study conducted by researchers from Harvard University, Columbia University, the Technical University of Munich, and Carnegie Mellon University has found that generative artificial intelligence (GenAI) performs on par with human creativity in digital advertising, challenging long-held assumptions about the limits of AI-driven content. The findings, announced by global performance advertising firm Taboola…

Recent study finds 44 percent of Austrians use artificial intelligence applications in daily life.

Recent study finds 44 percent of Austrians use artificial intelligence applications in daily life.

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Wolters Kluwer Survey Finds Broad Presence of Unsanctioned AI Tools in Hospitals and Health Systems

Wolters Kluwer Survey Finds Broad Presence of Unsanctioned AI Tools in Hospitals and Health Systems

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Findings highlight need for clear governance and compliance policies to target “shadow AI” tools and applications WALTHAM, Mass., January 22, 2026–(BUSINESS WIRE)–A new survey from Wolters Kluwer Health of healthcare professionals and administrators reveals a growing trend: unauthorized AI tools and apps, known as “shadow AI,” are currently being used across hospitals and health systems…

AI Tools May Slow Experienced Developers Instead Of Boosting Productivity, Study Finds Tasks Take 19% Longer With Assistance: Report

AI Tools May Slow Experienced Developers Instead Of Boosting Productivity, Study Finds Tasks Take 19% Longer With Assistance: Report

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An experiment shows that AI tools, widely touted as productivity boosters, may actually slow down experienced software developers instead of speeding up their work. AI Tools Increase Task Completion In July 2025, in the study conducted by nonprofit research group Model Evaluation and Threat Research (METR), 16 software developers with an average of five years’…