Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime

Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime

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Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026 in Atlanta, Jenny Rooney sits down with Chime SVP of Growth Nick Fairbairn to unpack why brand lift and direct-response accountability belong in the same system. They also discuss why buying…

Study maps seven roles for generative AI in fighting disinformation

Study maps seven roles for generative AI in fighting disinformation

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Credit: Mikael Wallerstedt, Uppsala University Generative AI can be used to combat misinformation. However, it can also exacerbate the problem by producing convincing manipulations that are difficult to detect and can quickly be copied and disseminated on a wide scale. In a new study, researchers have defined seven distinct roles that AI can play in…