A runway show is merely an exhibition; a meticulously engineered communication ecosystem makes it a commercial powerhouse. Reaffirming its dominance as a top fashion PR agency in the lifestyle and intellectual property (IP) space, Prius Brand & Business Partners (a unit of Prius Communications) returned for its seventh consecutive year to spearhead the fashion PR,…
Published Wednesday, July 8, 2026 | 4 a.m. NEW YORK–(BUSINESS WIRE)–Jul 8, 2026– Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion tech provider, today announced its participation in WeAreDevelopers World Congress 2026 in Berlin. During the main conference days on July 9 and 10, Perfect Corp. will showcase its developer-ready AI…
The impact of influencer marketing.) The Rise of Community-Centric Campaigns As brands shift focus, community-centric campaigns are taking center stage. These campaigns not only involve influencers but also engage their audiences in meaningful ways. Whether through interactive events, social media challenges, or user-generated content, brands are creating spaces where communities can come together. For example,…
Follow this guide What’s the story If you love making your own clothes, accessories, or custom prints, AI can make DIY fashion projects faster, easier, and more creative. Instead of starting from scratch every time, you can use modern AI tools to generate design ideas, test looks digitally, create prints, and preview garments before you…
India loves fast fashion. Low prices, new collections every week, and trends that travel from Instagram to local markets overnight. But beneath the discounts and dopamine hits sits an uncomfortable question: can fashion in India grow at scale without exploiting people, polluting water, and burying the country under textile waste? This article explores whether sustainable…
