B2B marketing is changing in unexpected ways. Alison Michael of Sköna examines the trends currently powering the shift. While we’ve seen big-name celebrities appear in B2B ads, Michael says more subtle partnerships are on the horizon (Palo Alto Networks/Youtube) For years, B2B marketing and all of our clients have talked about transformation. In 2025, the…
Canada’s digital retail landscape appears to be settling into a period of relative stability, according to the WOW Digital 2026 study from Léger. After years of disruption, acceleration, and forced experimentation driven by the pandemic and its aftermath, the latest findings suggest that online retail performance is no longer swinging wildly year over year. Instead,…
Maestro PMS, the industry’s trusted all-in-one hospitality management solution, today reveals its “2026 Software & Innovation Roadmap” that outlines a bold vision centered on intelligent automation, expanded revenue opportunities, and continued operational excellence. The tech strategy reflects Maestro’s long-standing commitment to delivering future-ready solutions shaped by real-world hotel operations and direct client feedback. At the…
The 2025 holiday season didn’t just break spending records, it marked a turning point for how consumers discover and choose brands. A record $257.8 billion was spent online, including more than $4 billion per day for 25 days during the 2025 holiday season, up from 18 days in 2024. Buy Now Pay Later services also reached a $20 billion milestone and traffic to retail sites from generative…
FOTOARTE: MERCA2.0 Phygital marketing—the blend of physical experiences and digital elements powered by artificial intelligence—is emerging as one of the most influential trends of 2026. According to the Artlist AI Trend Report 2026, leading brands have identified that digital saturation is driving fatigue, and consumers now place greater value on experiences that feel authentic, in-person,…
