How influencer strategy is evolving as B2B buying enters AI era

How influencer strategy is evolving as B2B buying enters AI era

With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly adapt to the new reality of how purchase decisions are made in their…

The Deepfake Fraud Detection Market 2026: Securing Identity in the AI Era

The Deepfake Fraud Detection Market 2026: Securing Identity in the AI Era

Generative AI has fundamentally changed the economics of identity fraud. Deepfakes, synthetic identities and injection attacks have reduced the cost of sophisticated attacks while increasing their scale and realism, forcing organizations to rethink how they secure digital identity. Deepfake detection is rapidly evolving from a specialist fraud tool into a foundational layer of modern identity…

Brands adapt creative playbooks for the retail media era, ETBrandEquity

Brands adapt creative playbooks for the retail media era, ETBrandEquity

As retail media gathers momentum, brands are rethinking how they create advertising to influence consumers at the point of purchase. Unlike traditional media, where awareness and buying are separated, retail media brings the advertisement and the ‘Add to Cart’ button together, compressing the customer journey and raising the importance of every creative element. At the…

Higher Images Launches AI Optimization Packages to Help Small Businesses Compete in the New Era of Search

Higher Images Launches AI Optimization Packages to Help Small Businesses Compete in the New Era of Search

New services combine traditional SEO, AI search optimization, structured content, brand-authority development, and performance reporting to help businesses become easier to find, understand, and trust online Linda Jo Thornberg Announces Higher Images AI Optimization Packages for Small Businesses Get the latest news delivered to your inbox Sign up for The Manila Times newsletters By signing…

3 in 4 businesses battle tougher marketing in AI era, says LOCALiQ

3 in 4 businesses battle tougher marketing in AI era, says LOCALiQ

Last year, LOCALiQ surveyed over 500 UK businesses, revealing that 76% felt marketing had become more challenging and 55% were overwhelmed by the pace of change. Since then, AI has become an increasingly established part of everyday marketing, influencing everything from content creation and campaign management to how customers search for information and discover businesses…

Fadillah Urges Media To Uphold Integrity, Ethics Amid Digital Era Challenges

Fadillah Urges Media To Uphold Integrity, Ethics Amid Digital Era Challenges

KUCHING, July 16 (Bernama) — The media industry must continue to uphold the principles of accuracy, integrity and ethical journalism in addressing the challenges of the digital era, says Deputy Prime Minister Datuk Seri Fadillah Yusof. He said developments in digital technology, including AI, capable of generating images, audio and videos that are difficult to distinguish…

Indian payments chief thinks AI will be heavily involved in next era of digital payment growth

Indian payments chief thinks AI will be heavily involved in next era of digital payment growth

India’s digital payment share has increased over the years, with the Unified Payment Interface (UPI) growing to over 750 million daily transactions. With an aim to reach over a billion daily transactions, Dilip Asbe, MD and CEO of the National Payments Corporation of India, which oversees UPI, thinks AI would be heavily involved in the…

Is Full-Stack Java Development Still a Good Career in the AI Era?

Is Full-Stack Java Development Still a Good Career in the AI Era?

Introduction Since AI has become a powerful trend in the field of technology, it is natural for potential developers to wonder whether full stack Java development is a good career option. This is understandable considering that AI has already been developed to a stage where it can write code and perform other development tasks. In…

Hikvision Releases 2026 Cybersecurity White Paper, Fostering Digital Trust in the AIoT Era

Hikvision Releases 2026 Cybersecurity White Paper, Fostering Digital Trust in the AIoT Era

HANGZHOU, China, June 12, 2026 /PRNewswire/ — Hikvision has released its 2026 Cybersecurity White Paper, marking its ongoing commitment to transparent and robust security practices. The latest edition outlines the company’s advanced security framework, designed to address emerging digital challenges for the AI-powered Internet of Things (AIoT) industry. Elevating Security via the HSDMM Framework At…