Google September Spam Update Enters Final Phase, AI Overviews Expand to Brand Name Searches
Good morning. This is the SEO news for October 10, 2026. This morning, we will cover the rollout status of the September spam update, tracking data on the appearance rate of AI Overviews in brand name searches, a subtly useful improvement to Search Console, and two document updates released by Google. 1. Google September Spam…