Marketing Expertise Is More Transferable Than Many Employers Realize

Marketing Expertise Is More Transferable Than Many Employers Realize

Kimberly Osborne, a former governor’s press secretary & reporter, is a marketing and communications pro with 25+ years experience. ​Marketing is one of the most transferable disciplines in business. In today’s hiring landscape, organizations often seek highly specialized marketing experience. While identifying the right expertise for a role is important, companies may unintentionally narrow their…

askST: As AI reshapes jobs, what do employers look for in fresh graduates today?

askST: As AI reshapes jobs, what do employers look for in fresh graduates today?

About half of employers worldwide say they plan to reshape their businesses in response to the rise of artificial intelligence (AI), according to the World Economic Forum’s Future of Jobs Survey 2025.  Conducted in late 2024, the survey polled more than 1,000 employers across 22 industry clusters and 55 economies. The same survey found that…