In brief Accenture is now tracking employee logins to AI tools and tying promotions to regular usage, per a report. The firm is pushing adoption after training more than half a million workers in generative AI. The move comes as worker anxiety grows over AI-driven job disruption. Want a promotion while working at Accenture? You’d…
An eight-month study at a US technology company found that generative AI increased the pace, scope and intensity of work, raising concerns about long-term sustainability and burnout As companies encourage employees to use artificial intelligence tools to ease routine tasks and boost productivity, new research suggests the effects may be more complex than anticipated, according…
Organizations worldwide are navigating the transformative potential of generative AI (Gen AI), but the key to unlocking its true value lies in human-centered implementation. One of the most effective approaches to ensure success is inviting employees to participate in Gen AI pilot programs. These programs provide a structured and collaborative environment to evaluate new technologies before full-scale deployment, combining technical rigor with human insight to maximize…
The chief data officer (CDO) has evolved from a niche compliance role into one of the most critical positions for AI deployment. These executives now sit at the intersection of data governance, AI strategy, and workforce readiness. Their decisions determine whether enterprises move from AI pilots to production scale or remain stuck in experimentation mode….
B2B marketing is changing in unexpected ways. Alison Michael of Sköna examines the trends currently powering the shift. While we’ve seen big-name celebrities appear in B2B ads, Michael says more subtle partnerships are on the horizon (Palo Alto Networks/Youtube) For years, B2B marketing and all of our clients have talked about transformation. In 2025, the…
According to current studies, the use of generative AI in companies is a double-edged sword: on the one hand, employees report time savings with AI use; on the other hand, significantly more time is spent correcting flawed AI results. A survey by HR and financial software specialist Workday found that while around 85 percent of…
TL;DR Internal Tool: Apple deployed Enchanté, a ChatGPT-like assistant, to employees in November 2025 for productivity tasks. Dual System: The company operates two AI tools – Enchanté for general tasks and Enterprise Assistant for corporate knowledge. Testing Strategy: Apple uses employee feedback from these internal tools to refine AI capabilities before consumer release. Privacy Focus:…
