Marketing Productivity Gets a Boost From AI, but ROI Lags, Emplifi Reports
AI may be helping marketers hit their targets, but demonstrating social media return on investment (ROI) remains a challenge, according to a new report from Emplifi, an autonomous customer experience (CX) platform. The new survey, “The State of Social Media Marketing 2027,” reveals that 87 percent of marketers say AI has improved their…
