In this month’s Ask Us Anything series, SmartCompany asked Anna Porter, senior consultant of culture and creators at Thrive PR & Communications, to share her insider knowledge on influencer marketing in 2026. From how to drive better ROI with influencers, to how to check if an influencer’s audience is genuine, we hope Porter’s answers help…
Swisscom’s full-year 2025 results highlight a transformative year shaped by the acquisition of Vodafone Italia, the creation of the Fastweb + Vodafone entity, and a growing focus on artificial intelligence. The Swiss telecom giant delivered strong top-line growth while navigating competitive pressure in its home market and executing a major cross-border integration. Swisscom CEO Christoph…
Singapore, Singapore, December 5th, 2025, FinanceWire Cregis, a leading provider of enterprise digital asset solutions, successfully hosted “Bridge the Night: Institutional Partner Soirée” at CE LA VI Dubai. This exclusive gathering, held at CE LA VI Dubai, was a collaborative effort with KuCoin Institutional, bringing together top executives from leading firms across digital assets, payments,…
Nasa has officially entered a new era of space exploration with the conclusion of its first AI-pilot evaluation on the Red Planet. Following a rigorous month of post-drive analysis, mission scientists confirmed today that the Perseverance rover successfully navigated the Martian wilderness using generative AI. While the history-making drives took place on December 8 and…
Representative image (iStock)International buyers are now driving the majority of UK online orders. Analysis of more than three million UK transactions by affiliate marketing platform Admitad, and marketplace data from global gifting marketplace Flowwow, shows that in 2025, 75 per cent of all orders processed by UK sellers in the gifting segment came from overseas…
Africa’s digital economy is projected to grow from about USD 115 billion in 2022 to over USD 700 billion by 2050, with the upcoming Digital Assets Summit Africa (DASA) 2026 expected to play a pivotal role in accelerating the transformation. The two-day event, scheduled for September 29 to 30, 2026, at the Kempinski Hotel Gold…
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What does AI actually do in email marketing? AI analyzes user behavior, preferences, and timing patterns to decide what to send, when to send, and when to stay silent. Is AI replacing email marketers? Not really. AI merely assists marketers with the data and automation, while humans decide the strategy, tone, and ethics. How is…
Tata Consultancy Services (TCS) today announced a strategic collaboration with AMD to help enterprises scale AI adoption from pilots to production, modernise legacy environments, and build secure, high performance digital workplaces. Under the collaboration, TCS and AMD will jointly develop industry-specific AI and generative AI solutions by combining TCS’s domain expertise and systems integration capabilities with…
Image generated by Google Gemini Criminal organizations weaponized AI to make 2025 a very grim affair for cryptocurrency. Research released today (Jan. 13) by Chainalysis reveals scammers stole an estimated $17 billion through cryptocurrency fraud last year—and the numbers keep climbing. According to the report, AI-powered impersonation tactics have exploded by an unprecedented 1,400% year-over-year,…
