$100 dollar bills spilling out of suitcase. MORE LIKE THIS.. in lightboxes below. getty The question about whether to adopt AI is done, but the question of how to get money back from it is just now beginning. The Writer’s 2026 Enterprise AI Study reported that 59% of organizations are spending an average of $1…
At the end of every quarter, marketing leaders are asked some version of the same question: what actually drove growth? It should be easier to answer by now. Teams have more data than ever, better analytics, and increasingly sophisticated AI. And yet, most leaders still hesitate before responding, or fall back on directional answers they…
Artificial intelligence isn’t struggling to deliver value in marketing. It’s being blocked from doing so. That is the uncomfortable truth behind one of the biggest paradoxes in enterprise technology right now, and the numbers, for the first time, make it impossible to ignore. McKinsey’s State of AI in 2025 survey, conducted across 1,993 respondents in…
In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His observation captures an important surface-level trend: fewer users are clicking through to websites. The deeper shift, however, is structural. What has changed is the way information is evaluated, repeated, and trusted across the web —…
WILL AI HALLUCINATIONS GET ME INTO TROUBLE? Another fear that people have about Gen AI is its tendency to “hallucinate” or to give wrong answers confidently. This has led to cases of lawyers and students getting into trouble over fake citations. The bad news is that we cannot eliminate hallucinations due to the way that…
georgeclerk/E+/Getty Images Follow ZDNET: Add us as a preferred source on Google. ZDNET’s key takeaways Boards are starting to ask tougher questions about money sunk into AI. Interrogations into the value of AI projects are an opportunity to re-focus. Concentrate on capacity building, strong partnerships, and co-development. The amount of money that organizations invest in AI shows…
At the end of January, a strange website went live: Moltbook. An obvious amalgamation of Facebook and Lobster molts, this website is essentially Reddit for AI agents to communicate with each other. Its logo/symbol is the Reddit logo head on top of a lobster’s body, the lobster coming from the ClawdBot project, an AI project…
