Salem Baliyouha: Artificial intelligence does not cancel out talent. The future of media is based on the integration between humans and technology The session “Economic Media in the Age of Platforms”, held as part of Arab media Summit 2026 in Dubai, explored how economic content is evolving amid changing audience behaviour and the rapid shift…
Mars strategy summary Mars shifts confectionery innovation towards flavours formats textures and experiences New launches target multiple snacking occasions across confectionery and snacks Digital Store Labs aim to unlock online impulse purchasing growth Strategy blurs boundaries between confectionery, snacking, and better-for-you products Mars actions raise innovation expectations for brands, retailers, and omnichannel merchandising The world’s…
Company Logo In 2026, the AdTech/MarTech sector presents key opportunities in unified revenue intelligence and autonomous orchestration driven by agentic AI. The industry’s transformation is propelled by disrupted marketing funnels, privacy-focused regulations, and the need for operational efficiency. Strategic imperatives focus on leveraging disruptive technologies, innovative business models, and industry convergence to thrive. Dublin, April…
HiveMinds, a unit of Madison World, has released the 2026 edition of its Ecommerce Playbook at the HiveMinds Ecommerce Conclave 2026, outlining structural changes in digital commerce, marketing strategy, and consumer behaviour in India. The report is based on research, analysis, and industry observations conducted over several months, and compiles insights, frameworks, and case-based learnings…
Mumbai is set to host the India Finance & Innovation Forum (IFIF) 2026 from March 16-18 at the World Trade Centre, with i-exceed Technology Solutions as a Principal Partner. Classed as a pivotal moment for India’s financial sector, the forum seeks to advance financial inclusion, cooperative banking modernization, and AI-driven advancements in line with Viksit…
The ever-changing landscape of public relations is moving at a faster pace than ever before. As India embarks on this digital journey, businesses cannot rely solely on traditional press releases or media mentions. Instead, audiences now consume content on smartphones, social platforms, and news portals, so digital PR strategies now carry more weight than ever. …
The pharmaceutical sector’s advertising accounted for Rs. 4,933 crore in overall advertising spends in 2025, representing 4% of total industry expenditure, according to dentsu’s latest report. More significantly, digital media is projected to grow at a compound annual growth rate of 17%, reaching Rs. 98,034 crore by 2027 and accounting for 70% of total ad expenditure….
“Digital-first” has become a buzzword. It’s easy to say but hard to define, especially in the legal industry. Too often, it gets reduced to “we have a website” or “we’re active on LinkedIn.” But in 2026, that’s not digital-first. That’s digital-friendly. A truly digital-first firm doesn’t just have digital assets. It thinks digitally. It…
