AI: SEO and GEO in a Zero-Click World: What Law Firm Marketing Departments Must Consider | Poston Communications

AI: SEO and GEO in a Zero-Click World: What Law Firm Marketing Departments Must Consider | Poston Communications

Law firm marketing teams are operating in a dramatically different search environment today. Traditional search engine optimization (SEO) is still essential, but it is no longer the only concern. Industry research shows that more than half of Google searches end without a click as a growing share of users get answers directly from artificial intelligence…