By the end of 2026, it’s predicted that people will send and receive 392.5 billion daily emails. With a 68:1 ROI for emails, this may seem like a blessing for many companies. However, breaking through the noise can be challenging as email permeates through so many peoples’ lives. Adding to the challenge are the drastic…
B2B marketing today is defined by potential. But for most teams, the friction from internal silos and slow approvals is killing momentum. With 89% of teams reporting that internal breakdowns impact revenue, go-to-market (GTM) teams must rewire their operating model to evolve alongside the customer. In 2026, leaders can escape these slumps by mastering three…
There is a seismic shift underway in demand generation, and many marketing leaders are scratching their heads on how to move forward. Buyers used to rely on search engines to discover companies and products worth exploring. They’d land on your site, read reviews or third-party platforms, download whitepapers, consume content. Marketers optimized search engine optimization…
From Trump to trade, FX to Brexit, ING’s global economists have it covered. Go to ING.com/THINK to stay a step ahead. We’re sorry we can’t reply to individuals’ comments.Content disclaimer: The information in the publication is not an investment recommendation and it is not investment, legal or tax advice or an offer or solicitation to…
Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly expectations are rising in executive conversations and boardrooms. Despite this momentum, most teams are still applying AI in small, tactical ways. Someone drafts a…
As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target and engage accounts, and how they build content that earns trust, all influenced by the use of artificial intelligence…
