Deloitte’s 2026 Digital Consumer Trends Report reveals AI becomes the default for Saudi consumers
Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report — KSA Edition, with generative AI rapidly shifting from a curiosity to an everyday utility, reshaping how people search, work, and make decisions. The 2026 Digital Consumer Trends Report Based on a nationally representative survey of…
