As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on today’s episode of CBT Now to outline how dealers can cut through the noise and focus on foundational strategies that drive results. According to Furniss,…
DETROIT (April 7, 2026) — The era of one-size-fits-all artificial intelligence is over for auto dealers, at least for the ones paying attention. A new industry survey in March of roughly 215 executives from franchise and independent dealerships across the U.S., and conducted by Lotlinx, delivers a stinging verdict on the state of general-purpose AI tools like ChatGPT in the retail automotive space: they are falling spectacularly…
While many dealerships are experimenting with generative AI, most are only scratching the surface of what the technology can deliver. Joining us on today’s episode of Driving Solutions are Chief Marketing Officer at Lotlinx, Kerri Wise, and GM of Product and Technology at Lotlinx, Lance Schafer. A recent Lotlinx survey found that roughly 80% of…
INDIANAPOLIS, Jan. 22, 2026 /CNW/ — Overfuel, a website solutions provider for automotive, powersports and RV dealers, today announced the findings of its second annual study evaluating RV dealership websites against Google’s Core Web Vitals performance benchmarks. The results reveal a continued industry-wide failure to meet modern consumer experience standards–with nearly 78.7% of websites failing some…
