Scott Darrohn of fishbat Highlights Key Trends in Generative Engine Optimization | Currency News | Financial and Business News

Scott Darrohn of fishbat Highlights Key Trends in Generative Engine Optimization | Currency News | Financial and Business News

New York,, USA, June 24th, 2026, FinanceWire Scott Darrohn, Managing Partner at fishbat, today shared insights into the evolving field of generative engine optimization agency, a critical consideration for brands and marketers navigating AI-driven search environments. Generative engine optimization has moved from theory to operational priority as large language models and generative AI platforms reshape…