‘Saturday Night Live UK’ Is Social Media Format, Sky’s Dana Strong Says

‘Saturday Night Live UK’ Is Social Media Format, Sky’s Dana Strong Says

Saturday Night Live UK  was “conceived as a huge, social media digital format as well as a traditional video format,” according to Sky boss Dana Strong. Strong set out the case for social media being as important if not possibly more important than linear for the UK version of the 50-year-old American mega-hit. Strong used…