The Gist What is the AI ROI paradox? Enterprise AI is delivering major internal productivity gains while customer-facing value and ROI remain stagnant at most organizations. Why doesn’t productivity reach customers? AI-powered customer service actually fails at nearly four times the rate of other AI use cases, and internal speed gains aren’t being redirected toward…
For local service businesses, visibility is only valuable when it connects the company with people who are likely to become customers. A website can look professional, a business can have years of experience, and the service quality can be excellent, but if the right people cannot find the company online, growth becomes harder. Most customers…
Consumer confidence in AI has stagnated in 2026, according to Smart Communications’ Customer Experience Benchmarks report. Though there are many insurance customers that see potential in AI, they have strong concerns about privacy and accuracy. Processing Content Consumers are overall less confident about AI usage in insurance, with confidence dropping from 46% in 2025 to…
The list of companies creating technologies that could reduce the industry’s reliance on Nvidia might be longer than a shopping list for making a traditional mole poblano. Among Big Tech firms, Meta rolled out four new generative AI chips in March that it said will lead to cost savings while still competing on a tech…
Axis Bank has launched AI-powered compliance solutions to streamline regulatory processes for Current Account customers. The new Digital Business Profile Update Service allows businesses to update …
The Tractor Supply Company Media Network has been highly commended in Strategy/Planning Team of the Year (Agency/Brand) at The Drum Awards for Commerce Media 2026. Here is the case study that impressed the judges as submitted. Tractor Supply Company serves one of the most distinctive audiences in American retail: rural lifestyle customers whose purchasing behaviors…
Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted you when a new series dropped. Promotional emails highlighted only what you hadn’t watched. You didn’t see the data parsing or the…
SAN MATEO, Calif., April 08, 2026 (GLOBE NEWSWIRE) — BrightEdge, the global leader in AI-powered enterprise performance marketing and SEO, today released data revealing AI agent requests reached 88% of human organic search activity, a level nearly matching human search and signaling a fundamental shift in how customers find and evaluate brands online. AI agents…
Roubaix – March 25th, 2026 – OVHcloud, a sovereign, global player and European leader in cloud, announces that it has signed a binding agreement to acquire Dragon LLM, an AI model fine-tuning platform designed for regulated industries. This transaction aims to strengthen OVHcloud’s expertise in generative AI.Dragon LLMFounded under the name Lingua Custodia to target…
Brands have never invested more in customer experience. Marketing tech stacks swell with AI tools, personalisation engines and omnichannel platforms. Boardrooms celebrate frictionless journeys and emotional connections. Dashboards glow green and, at face value, the metrics look good. Customers, on the other hand, are telling a very different story. The recent SAP Engagement…
