Marrakech – Morocco’s 2026 FIFA World Cup campaign was fought on two fronts. On the pitch, the Atlas Lions advanced through the tournament bracket. Off it, a parallel contest played out across millions of screens – one defined by fake news, AI-generated content, identity-driven polarization, and organized attempts to distort the country’s image on social…
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. When one thinks of the World Cup, one thinks of balls. Perhaps the Fevernova (our personal favorite), the Jabulani, the TRIONDA, which is currently being used in the tournament, or even the globe on the iconic trophy. Credit: DATA WORLD FB What we probably don’t…
Telemundo is going all in on digital for the FIFA World Cup 2026. As the exclusive Spanish-language video rights holder in the U.S., the network is rolling out its most expansive digital and social media strategy ever, extending World Cup coverage well beyond its traditional linear broadcast with a multiplatform approach spanning streaming, social, creator-led…
The 2026 FIFA World Cup will unfold across 11 U.S. host cities, and marketers should resist treating it as a single national platform. Each city represents a distinct cultural ecosystem with its own demographics, fandom, language dynamics, diaspora histories and civic identity. Brands that approach the tournament as a standardized media buy with a stadium…
Airbnb is no longer just trying to replace hotels – it wants to become your entire holiday. ADVERTISEMENT ADVERTISEMENT The travel giant is rolling out a major expansion that adds grocery deliveries, airport pickups, luggage storage, car rentals and experiences, including behind-the-scenes World Cup access, as it pushes further into full-service travel. Last year, the…
The concept of a digital economy has moved from theory to practice, reshaping how nations generate wealth, engage citizens, and compete globally. For Sri Lanka, the 2026 ICC Men’s T20 World Cup represents a unique opportunity to accelerate the country’s digital economic transformation. Beyond the excitement of cricket, the tournament provides a platform to…
